Customer Disconfirmation and Produce Wastage on Tomato Value Chain in Nigeria

The study investigates customer disconfirmation on product wastage in the line of tomato value chain. management harvested produce which is vital to growth a sustainable chain Nigeria. Value Chain tool that drives industrial development and enhances national food security. It focal point this work assess effective waste This research designed investigate whether provision efficient transportation facilities, good storage facilities promulgation enabling legislation policies will impact positively Disconfirmation theory was adopted evaluating gap between perception expectation within framework conducted using primary data use questionnaire gathering information. Data analyzed outcome regression analysis ANNOVA showed calculated p 0.000 lower than 0.05 alpha levels importance. reveals there relationship derivable benefits produce. Sequel results obtained, recommendations as well conclusion derived from discovery hold implication for industry operators key areas styles.